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Build in Public, Launch on Autopilot book cover

John Michael Harrison

Build in Public, Launch on Autopilot

A Solo Founder’s Guide to Marketing Without Marketing

Ebook · 110 pages

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  • Turn daily building into content that sells
  • Use AI to repurpose every update across channels
  • Launch to an audience that’s already waiting

About the book

You built the product. Now nobody knows it exists.

That's not a launch problem. That's a timing problem - you waited too long to start marketing.

Build in Public, Launch on Autopilot shows solo founders how to turn the building process itself into the marketing strategy. When you document what you're building in real time - the decisions, the mistakes, the milestones - and let AI help you turn those raw updates into posts, threads, and emails across every channel, the audience builds alongside the product. By launch day, the people most likely to buy it already know it, already trust you, and have already been waiting for it.

No marketing budget. No content team. No launch-day panic.

This book shows you exactly what to share, how to use AI as a content multiplier without losing your voice, which platform to go deep on, how the documentation-to-distribution loop sustains itself, and how to build an audience before you have anything finished to show.

The launch is already happening. This book shows you how to start it now.

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