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Bootstrapping in the Age of AI book cover

John Michael Harrison

Bootstrapping in the Age of AI

The First-Time Founder’s Guide to Launching a Startup with Zero Funding

Ebook · 187 pages

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  • Find a problem worth solving
  • Build and launch with AI tools, not a team
  • Reach revenue with zero outside funding

About the book

You don't need investors. You don't need a team. You don't need six figures in savings. You need a real problem, the right AI tools, and a system that actually works.

For most of software history, starting a real company required a developer, a designer, and a support hire before you'd made a single dollar. That math is gone. AI coding assistants now write and debug real production code. No-code platforms ship functional products without a line of code. AI tools handle design, copy, customer support, and admin work that used to require an entire department.

Bootstrapping in the Age of AI is the complete, honest playbook for building a real business from nothing: find a problem worth solving without spending a dollar on research, validate it before wasting a single unpaid hour building, ship a first version using AI instead of a team you can't afford, land your first customers with zero marketing budget, price and sell with real confidence, and use AI to cover the operational load an entire department used to handle.

Every example is real - Mailchimp, Basecamp, ConvertKit, Plenty of Fish, and solo builder Pieter Levels - documented founders who built real, profitable companies without outside funding. No fabricated numbers, no guaranteed-overnight-riches fantasy, no filler. Just the actual mechanics of building something real, on your own terms, starting today.

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